Bloomberg adds game developers from Vologda to billionaires list
Playrix is in the top 10 by revenue in iOS and Google Play. Its founders Igor and Dmitry Bukhman began developing games in 2001.
The wealth of each of the two brothers, Igor and Dmitry Bukhman, the founders of Playrix, is estimated at $1.4 billion, Bloomberg reports.
The agency notes that previously, the brothers did not appear in such ratings.
According to Igor Bukhman, he and his brother started developing games in 2001, when they lived in Vologda. In an interview with vc.ru, Dmitry Bukhman said that he and his brother worked for four years from their parents' home. After Igor graduated from university, they registered a legal entity. According to Igor, at that time, the brothers were already earning a few thousand dollars a month. “We won't get more than $300–400 back then. So we couldn’t be too picky,” he said.
Playrix was founded in 2004. Initially, it specialized in computer games, but later switched to free-to-play games for smartphones and tablets.
In particular, the company has released Homescapes, Gardenscapes, Fishdom, and Township. Purchases within applications bring the bulk of Playrix earnings, Dmitry Bukhman told the agency.
Currently Playrix has about 1.1 thousand employees, and its head office is located in Ireland.
According to analysts from App Annie, in 2018, Playrix ranked ninth in terms of revenue in the ranking of publishers of mobile games for iOS and Google Play. In October 2018, the analyst firm Sensor Tower calculated that the total revenue from only two projects of the company – Gardenscapes and Homescapes – amounted to $1.3 billion.
In August 2017, Playrix ranked first in terms of total revenue from Google Play and the App Store in Europe. In particular, it overtook Rovio, the developers of the popular game Angry Birds.