Nurmagomedov’s fight against Poirier turns out to be more popular than his fight against McGregor
There were around 305.5 thousand people among the Moscow audience who watched the fight between Nurmagomedov and Irish Conor McGregor.
According to preliminary data by Mediascope, Moscow audience of a fight between Khabib Nurmagomedov and Dustin Poirier that took place on September 7 and was broadcasted by Channel One was around 752.5 thousand people which is 23.7 per cent of all who were in front of their TV-sets and were older than 4 years old. The percentage in Russia is 20.7, according to Channel One. The index of the targeted audience of the TV-channel (14-59 years old) is even higher: 26.3 per cent in Moscow and 23.9 per cent in Russia.
There were around 305.5 thousand people among the Moscow audience (37.8 per cent of all those who were in front of their TV-sets and were older than 4 years old) who watched the fight between Nurmagomedov and Irish Conor McGregor. The fight took place on October 7, 2018, and was broadcasted my Match TV. However, then, the fight was not broadcasted on prime time: from 5:42 am till 8:16 by Moscow time. 1.8 million people were watching the fight on Odnoklassniki social network.
The live of the fight between Nurmagomedov and Poirier was broadcasted by Channel One’s online player and Odnoklassniki social network. There were around 10 million users. With that, the total of the views was 27 million. The daily-average attendance of the TV-channel’s web site grew by 4 times during the fight.
Besides that, the fight was broadcasted by UFC TV and Wink service which, according to a source close to the TV-channel, gathered around 1 million views.
The right to broadcast the fight was given to Channel One by Media-Telekom founded by both NMG and Rostelekom in 2018. Earlier, the right to broadcast the UFC fights was owned by Telesport which cooperated with a TV-channel Match. In December, 2018, the American company UFC decided to terminate the contract with Telesport and tied the contract with Media-Telekom that received exclusive right to distribute the broadcasts of the matches in Russia. The company also tied a contract with major cinema networks Karo and Kino OKKO (Formula kino and Cinema park networks) related to the broadcast of the fight live in the cinema around Russia. Source familiar with the details of the bargain told RBC that the participants of the bargain received around 50 per cent from the total income from the broadcast in the cinema.