Russian Railways spends about 1 billion rubles on creating positive reputation
It is planned to choose a contractor, who will be engaged in promoting a positive image of Russian Railways, in the beginning of February.
At the end of 2016, the company Russian Railways (RZhD) has announced a tender for the provision of services "for organizing and conducting awareness campaigns." The contract continues three years, the maximum cost of services for information support of the Russian Railways' activities is 932.6 billion rubles.
It is expected that the contractor will be engaged in the international promotion and PR-support of the Russian Railways. For example, a single expenditure is contacts and interaction with the media: the organization of press tours of journalists across Russia and foreign countries (for example, a press tour across the Trans-Siberian Railway), advertising in the Russian and foreign printed media, on TV, radio and in the Internet, the promotion of RZhD in social networks, the provision of the foreign companies' participation in seminars, congresses and conferences of RZhD, etc.
The costs of creating the positive image is attributed to that the transport company "is committed to earn more on the international markets," RBC quoted the press service of the Russian Railways.
This strategy can be judged by the holding company's income for 2016. So, over the past year, the income of Russian Railways in the international engineering and vehicle construction rose by 23%, reaching 6.5 billion rubles. According to the development strategy of the Russian Railways until 2030, the company's revenues from the development of international destinations will increase to 226.8 billion rubles.
It is reported that the Russian Railways plans to select a contractor at the beginning of February.
At the moment, the iMars agency provides RZhD with an information support. The company won a tender of the Russian Railways in 2016 with a contract value of 390 million rubles. In a conversation with RBC representative of Railways said that the problem of contractors will not cross: the tender which received the Agency iMars connected with the organization of internal communications and providing activities for the company's employees.
In a conversation with RBC the representative of the Russian Railways said that the issues of contractors will not intersect: the tender, which the iMars agency received, is connected with the organization of internal communications and providing activities for the company's employees.