Cannot buy health? Vladimir Bryntsalov to be asked about "Caucasian Riviera" 

Cannot buy health? Vladimir Bryntsalov to be asked about "Caucasian Riviera"
Bryntsalov is suspected of fraud Photo: The CrimeRussia

If you think that health cannot be bought, then, most likely, you do not remember Vladimir Bryntsalov. The odious hero of the 90s and 2000s bought the health of many Russians, exchanging it for caricature palaces and other delights of life. Periodically, Bryntsalov is asked to return everything to former owners. Health, however, cannot be returned, and the health center taken by the dexterous pharmacist, or what is left of it, still can be.

You live well

Anyone who has long been afraid of the return of the “dashing” 90s can exhale. They did return, the arrival took place in the 15th Arbitration Court of Appeal. Last week, they began to consider the demands to the forgotten pharmaceutical magnate Vladimir Bryntsalov. It’s a pity that an entrepreneur who always turned dubious business schemes into a real show was a little exhausted and did not show up at the appointed time.

The plot of the upcoming action is simple: the bankruptcy manager of the Caucasian Riviera sanatorium demands that the owner of a pharmaceutical company named after himself, Vladimir Bryntsalov, along with his son and spouse, to subsidiary responsibility. The bankruptcy trustee Yevgeny Bocharov believes that Bryntsalov Sr. brought real estate in favor of his son and, knowing how the pharmacist handles architectural monuments, demands to return at least the money. The thing that Bocharov accurately calls the output of property looks like something more and much better corresponding to Bryntsalov scale – fraud. The pharmacist acted quite openly. His company Hunt-Holding, being the main shareholder of Sanatorium Caucasian Riviera, sold the Medical Site No. 2 to Bryntsalov Jr. at a price 85 times lower than the market one, and then initiated the bankruptcy of the sanatorium that was impoverished by it. 

Vladimir Bryntsalov

Vladimir Bryntsalov

Deliberate bankruptcy in determining what was done here would also be appropriate. But the trial of the entrepreneurial family would have to be transferred to another court, where the prosecutor would have already filed complaints. Bocharov chose not to go so far in search of justice. With the help of arbitration, he has been trying to return the Medical SIte No. 2 since last September. Looking at this process, we can conclude: not all courts are equally useful.  

Caucasian Riviera

Caucasian Riviera

Last week, Bocharov’s demands were again rejected. The work of the court shows not only stability, but also the work done on the beauty of the wording. “Disputed real estate objects require significant financial expenditures,” the refereeing board teaches fatherly and offers not to squander money for it.

Caucasian Riviera

Caucasian Riviera

So, Bocharov is trying to hold the Bryntsalovs personally accountable. The sum of claims of 107.4 million rubles ($1.7 mln) hints that Bocharov does not believe much in the success of the enterprise. And it can be understood. The syndrome of learned helplessness as a reaction to the Bryntsalov name has been forming for three decades.  

Caucasian Riviera

Caucasian Riviera

Bryntsalov got the Sochi sanatorium in the distant 1998. To spare the pharmacist's pride, let's call it a purchase. Still, Medinvestbank affiliated with Bryntsalov paid 150 thousand rubles ($2300) – 10% of the real value of the Caucasian Riviera. The remaining percentage to the controlling interest was added by itself. But how much did Bryntsalov have to promise for it. And the restoration (remember this word) of the sanatorium, and the reconstruction of the city park, and the construction of the embankment. A total of $ 50 million in promises, at the 1998 exchange rate, by the way.

Caucasian Riviera

Caucasian Riviera

As a blueprint

And if for the whole country the ruble collapsed that year, then the dollar collapsed in the parallel reality of Vladimir Bryntsalov. Together with currency-linked promises. By this time, Bryntsalov had fully recovered from the crisis, found a cure for all ailments (hawthorn tincture became the one) and became the national “king of generics”, supplying each drug with the same “br” in the name. However, most often the company Fereyn packed their inventions in the packaging of original brands.  

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In the early 1990s, the whole country knew the name of Vladimir Bryntsalov and his company Fereyn (now Bryntsalov-A). Yesterday's cooperator and beeswax seller quickly saturated the deficient pharmaceutical market – Fereyn produced 30% of the drugs sold in the country. However, Bryntsalov made the beigest amount of money on the release of two “medicines”: vodka with his own portrait and tincture of hawthorn without a healing image.

At the same time, Bryntsalov was building up his reputational capital - he ran for the State Duma, participated in the presidential elections and promised to fill the whole country with cheap insulin, which he “borrowed” from Novo-Nordisk company without their knowledge.

Vladimir Bryntsalov supported the image of the great combinator of perestroika with appropriate tricks: he stated that he overpaid 197 billion rubles ($3 bln) in taxes to the budget, met tax authorities who had doubts about that with a golden gun at the ready, threatened to dismiss Mayor Luzhkov.

The investigation believed that on the counterfeit Fereyn earned 80 million rubles ($2.7 mln at 2008 rate) as of 2008. At that time, the state was not trying to nightmarize the business, and Vladimir Bryntsalov’s sister received conditional five years. By this time, the company Fereyn sunk into oblivion, in its place appeared Bryntsalov-A – with the same owner and his promise to fight with competitors to the last breath. Respiratory arrest was apparently assumed for consumers. 

Vladimir Bryntsalov

Vladimir Bryntsalov

Ten years later, Bryntsalov remembered that he had a sanatorium in Sochi, where he wanted to build a lot of things. Unfortunately for the sanatorium, over the years Bryntsalov got a taste, and, as you know, he got his own. The taste of Bryntsalov, apparently formed on children's impressions of visiting the Hermitage and in his youth, which he passed among the warehouses of a building society, from which everyone carried what he could. Strong emotions affected Bryntsalov in a fatal way. For monuments of architecture that fell into his hands it happened to be simply tragic.

The ruble billionaire embodied his ideas about beauty in Saltykovka near Moscow. Not Rublyovka, of course, but Bryntsalov already knew how to stand out from the gray crowd of oligarchs. The palace built by him stands literally apart from everything that can be seen even on Rublyovka. The Gypsy Empire style decoration attracted world attention to Bryntsalov. However, not architects, but the Discovery Channel, which made a whole film about the life of a pharmaceutical magnate in his natural habitat. 

Video: Discovery about Bryntsalov

Does not cure, but cripples

Could a man so fondly loving gold leaf and his own portraits endure the unbearable simplicity of the Caucasian Riviera? He could not stand it. Having promised to invest 1.5 billion rubles ($23 mln) in a sanatorium and build a five-star hotel for respectable guests, Bryntsalov was extremely convincing. They even believed him and included the sanatorium complex in the preparation program for the Olympics. The “King of generics” confused the words “restoration” and “reconstruction”, having demolished, as it seemed to him, nondescript buildings. These included the casino and the Primorsky building, in which the entire elite of Soviet literature from Mayakovsky to Babel used to rest.

Bryntsalov's literary taste did not have time to develop, and he continued building with an unwavering hand. By the time he was expelled from the Olympic program, something like a Turkish hotel had already grown on the site of the Casino, the rest of the luxury was waiting in the wings. The pharmacist was almost forced to demolish the emerging beauty, but in the end he reconciled with the third person in the lawsuit – the Ministry of Culture. Perhaps it was the merit of Vladimir Bryntsalov in the field of cinema. His yellow house in Saltykovka, it turns out, is very similar to the eastern palace for the filming of the next series, if the operator manages to avoid the portraits of the owner.

The reconciliation ended with the transfer of only one main building to the Ministry of Culture. Bryntsalov still had to himself the building Casino, six unfinished buildings with an area of over 3.3 thousand square meters, the foundation of the building area of more than 6 thousand square meters and a small building on the waterfront. So to speak, for a snack. To show how much the city and the ministry lost, Bryntsalov demolished another architectural monument – Khludov's dacha. And to the horror of the city defenders, he built in its place something poisonous yellow in his taste. Now here “rich people will be able to rest,” Vladimir Gruzdev, director of the Caucasian Riviera, explained earlier.

Khludov's dacha before and after

Khludov's dacha before and after

Khludov's dacha before and after

restoration project

restoration project

Dacha restoration project in two versions (authentic and more modern)

The Ministry of Culture did not notice the loss of the monument. Although this is the third monument, destroyed by hawthorn seller, if we consider the sanatorium. The first was the estate Nikolskoe-Uryupino, which Bryntsalov rented back in the 90s. He led repair in the traditional manner for himself in parallel with attempts to get a monument to his property. He could not. In the end, he left the estate – destroyed and not even gilded, as he likes. Perhaps that is why the bankruptcy trustee does not even try to reclaim property from the Bryntsalovs – they leave only ruins behind.  

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Destruction of the Nikolskoye-Uryupino estate

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